Author: Emma Cloutier
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Guide to Oregon Music Festivals
The weather is finally warming up and soon the clouds will start to depart. That means it is almost peak festival season! If you are a musician wondering which festivals you would like to play at, an event coordinator wondering which location and time frame you would like to host an event, or just a…
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Insights into the PNW Music Industry: Folk Rock Artist, Cowboyd
Have you ever wondered about the experience of up and coming artists in The Pacific Northwest? In this post, I will be showcasing an interview with Oregon-based folk rock artist, Christian Boyd, AKA Cowboyd, how he got into the industry, and how he navigates venues, social media, music videos, and promotion. I am hoping this…
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Saving Seattle’s Soul: The Showbox Theatre Crisis and The Power of Public Relations
Crises are unforeseeable challenges that can occur in any industry, even the music industry. In 2018, the Showbox faced a very looming crisis that sent shockwaves through the Pacific Northwest music community: the threat of closure due to proposed redevelopment plans for the building’s site. I will be explaining this crisis and how good PR…
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Hype! The Rise and Spread of the Grunge Scene in Seattle
“Seattle… is currently to the rock ’n’ roll world what Bethlehem was to Christianity” SPIN, December 1992 The documentary “Hype!” from 1996 is a perfect example of rising trends in music and how public relations have helped shape it. The documentary is about the punk “grunge” scene in Seattle, how it started, how it rose…
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Infographics: Which Streaming Platform Should You Use?
This blog post will be talking about infographics. Infographics are a great way to relay information in an easily digestible and easily distributable way. They are a visual image that is used to show information. How does this relate to music in the pacific northwest? With all of the streaming platforms available nowadays, it may…
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Let’s Talk About Corporate Social Responsibility in The Music Industry
Corporate social responsibility can be defined as “actions that appear to further some social good, beyond the interests of the firm and that which is required by law.” The music industry is a huge influence on people’s lives already, I feel that they are required to uphold ethics, sustainability, and social responsibility. While musicians aren’t…
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5 Tips For Concert Promotion
Make a band/musician account on Instagram, X, and TikTok and a page on Facebook. Post videos of your music so people know what to expect from you and make sure to consistently post. Include a link on your page to Spotify, Apple Music, Youtube or other music streaming services where followers can find and listen…
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Music Heals
Being in the music industry can be tough in many different ways, sometimes it can be tough financially. A career in music doesn’t always offer a steady income. And what are you supposed to do if you begin to struggle with mental or physical health issues or age-related problems? How are you supposed to make…
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Introduction
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Have you ever wondered how musicians create their following and image? This blog will be analyzing musicians and bands in the Pacific Northwest and the communications they use in the promotion of their music and in keeping up their public image. I am interested in music in the Pacific Northwest because music has always been…
Emma Wright-Cloutier 