Media Analysis

WORK 01

PR Case Study

Strategic Planning & Cases | March 2024

In this presentation, I worked with a team to analyze the importance of planning in PR campaigns using an example of a campaign for Puma and Porsche from C-K Agency.

WORK 02

PR In Action

J352 Strategic Writing & Media Relations | November 2023

In this presentation, I analyzed a “PR fire” that happened at a business, their crisis communication techniques, how the public responded, and what they could have done better.

WORK 03

PR Newswire Analysis

J350 Principles of Public Relations | January 2020

In this assignment, I analyzed a press release/PR campaign, gathered a list of affected stakeholders, researched media attention, and formulated a recommendation for the campaign based off of media attention, public response, affected stakeholders, and public relations knowledge.

WORK 04

Media Analysis

J201 Media and Society | May 2019

In this essay, I observed how different news outlets covered a controversial topic and analyzed which outlets showed more or less agenda setting, media framing, and media hegemony and how they might cause the public and/or other media outlets to endure the spiral of silence about the issue.

WORK 05

International Media Research

J396 International Communication | June 2021

In this essay, I analyzed social media use in two different countries and how social media has helped or hurt their country as well as how it has connected them to the rest of the world.

WORK 06

Sustainable Organization Media Analysis

Top Sustainability PR | March 2024

In this presentation, I worked with a team to identify a sustainable organization, explore how they were communicating sustainability to the public, and criticism they faced from the public.